OWN A BASECAMP FITNESS FRANCHISE

AN ELECTRIFYING FITNESS FRANCHISE OPPORTUNITY

Basecamp Fitness is a supercharged fitness franchise with an in-demand concept and rapid market growth, igniting the future of investors that are passionate about their workout and their portfolio. Our franchisees are unstoppable, thanks to the powerful support of Self Esteem Brands and a high-energy, low-maintenance, no BS business model.

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A picture of Basecampers working out in class.

I couldn’t shake the feeling I had when I walked out of the gym. Yes, workouts energize me, but this was a different kind of energy. It stuck with me all day, and I couldn’t shake it. And I’m like, this is it. And there was no turning back.

Tonya DeGregorio

Owner, Apple Valley, MN

The first question you have to ask yourself is do I have a passion for fitness, helping other people? Do I want to be a part of a community that celebrates every day, that I can dive in and be a part of the energy.

Drew Mobley

Co-Owner, Columbia, SC

A FORWARD-THINKING
BUSINESS STRATEGY.

EXCEPTIONAL SUPPORT

As part of the Self Esteem Brands family - founders of Anytime Fitness - our strong corporate backing and decades of franchise experience can help franchisees achieve their goals quicker.

As part of the Self Esteem Brands family - founders of Anytime Fitness - our strong corporate backing and decades of franchise experience can help franchisees achieve their goals quicker.

DYNAMIC EXPERIENCE

Intense, In-demand HIIT workout with a passionate following. The 35-minute format allows for a higher class count that drives a higher AUV for franchisees.

Intense, In-demand HIIT workout with a passionate following. The 35-minute format allows for a higher class count that drives a higher AUV for franchisees.

ENERGIZED MARKETS

High availability throughout the U.S. sparks a compelling fitness franchise opportunity for multi-unit operators.

High availability throughout the U.S. sparks a compelling fitness franchise opportunity for multi-unit operators.

POWERFUL MODEL

A high-energy, low- maintenance class format allows owners to focus on scaling the business. Minimal staffing requirements, with a total of 8-12 employees needed per location.

A high-energy, low- maintenance class format allows owners to focus on scaling the business. Minimal staffing requirements, with a total of 8-12 employees needed per location.

QUALITY INSTRUCTORS FUEL AN EPIC FITNESS JOURNEY.

Basecamp Fitness fosters a culture of dedication and support. We prioritize our members, our franchise partners, and our trainers. Our mission is to elevate the fitness industry, and we're on the lookout for franchise partners who motivate others to reach their peak potential.

Industry Expertise

Our ideal franchise owner brings experience in managing or operating multi-location fitness studios.

Values-Centric

Franchise owners should resonate with our core principles, emphasizing member-first approaches and unwavering commitment to excellence.

Investment Range

$507,768 to $895,063*

*Estimated initial investment. See Item 7 of the Basecamp Fitness 2023 Franchise Disclosure Document for more information.

Franchise News

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Collective Wellness Group
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News

SUMHIIT Fitness Coming to Sydney

Known as Basecamp Fitness in the USA, the business will operate under the name SUMHIIT Fitness in all international markets, including Australia.

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Self Esteem Brands
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News

Self Esteem Brands Announces SUMHIIT Fitness – twin-brand to Basecamp Fitness – starting global expansion in Australia

Self Esteem Brands, the parent company of a global portfolio of fitness, health and wellness franchise brands, announces the official launch of SUMHIIT Fitness, its first studio brand available for franchising worldwide. The brand was officially unveiled this week at FIT Summit in Singapore.

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Inspire Brands Asia
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Inspire Brands Asia Brings SUMHIIT Fitness To Southeast Asia

A New SUMHIIT To Scale: Inspire Brands Asia Brings SUMHIIT Fitness To Southeast Asia

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Ryan Deer
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News

Basecamp President Ben Camper Speaks to Fitt Insider

In an interview with Fitt Insider, Basecamp Fitness Brand President Ben Camper talks about his journey from personal trainer to the head of this exciting new studio concept, as well as what makes the workout and the franchise opportunity special.

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Self Esteem Brands
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Self Esteem Brands Closes Q2 2023 with Strong Basecamp Fitness Growth

Parent company of leading global fitness, health and wellness franchise brands expands Basecamp Fitness studio concept internationally with launch of twin brand SUMHIIT Fitness; Anytime Fitness continues to break its own growth records while selling new master franchises in Europe.

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Self Esteem Brands
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Video

Why Own a Basecamp Fitness

What made me land on Basecamp Fitness was the fact that I wanted to get into the group fitness space. The energy around group...

Kickstart your fitness franchising journey with
Basecamp Fitness.